My experience in digital marketing includes: UI design, building landing pages, writing and designing drip email campaigns, site architecture, and working with programmers on implementation, all in a variety of platforms.
Platform experience includes: Wordpress, Adobe Experience Manager, Magento, Leadpages & Squarespace.
Objective: This site was built in the early days of smart phones, when the client was maintaining a desktop site and a mobile site. This mobile site simplified the main website down to searching for programs, storytelling and FAQs. We took advantage of smartphone technology to feature horizontal scrolling and large buttons that all reflected the brand.
Client: Summer Projects for Cru
Objective: One of the challenges with Summer Projects was showing over 200 different programs in an organized way. My team and I categorized the programs resulting in easy to browse, search and explore the variety of opportunities.
Client: Summer Projects, Cru
Role: Graphic Designer, Website Architect
Objective: To upgrade platforms from a Refinery & WordPress CMS to the corporate Adobe Experience Manager. Working in a new platform required a new navigation system, content overhaul, and graphics to reflect Cru branding. The change provided a responsive web solution that allowed our mobile traffic to be on the same site as the desktop traffic.
Client: Summer Missions with Cru
Role: Creative Director, Graphic Designer, Brand Manager, Photo Editor, Website Architect
Date: Active 2014-2016
Objective: LifeMosaic Quarterly Bible Study includes free online resources for interactive discussions using multi-media. The goal was to create a website that is easy to access on mobile and desktop, with links to video, images, articles and daily readings. Built in LeadPages.
Client: Warner Press
Role: Designer, Page Builder
Objective: To create a landing page that explains the benefits of a complex subscription program with many customizable options. Built in Magento. This page has resulted in an increase in leads generated and 90% of customers view the page all the way to the end.
Client: Warner Press
Role: Art Director, Designer, Page Builder
Kristin Madeja — Experienced Art & Digital Media Director