Over the years, this campaign had become bloated with too much information, poor design hierarchy, and a lack of clear call to action. My job was to simplify and clarify the message and the call to action. Advertisements, brochures, order forms, landing pages and drip email campaigns all need a complete overhaul. The product also needed to stand apart from internal and external competitors.
Client: Warner Press
Role: Graphic Designer, Writer, Digital Marketer
Kristin Madeja — Experienced Art & Digital Media Director